Title:  Marketing Specialist: Creative & Content

The Marketing Specialist: Creative & Content is responsible for developing, producing, coordinating, and maintaining the creative content that brings Inspire’s brands, communities, homes, destinations, and marketing campaigns to life. 

This is a highly creative, hands-on role responsible for translating marketing strategies and business priorities into compelling visual, written, digital, video, social, and print content. 

The Marketing Specialist: Creative & Content will serve as a central creative resource for the Marketing team, partnering closely with New Developments, Paid Media, Sales, Operations, and other internal stakeholders to ensure campaigns have the high-quality, relevant, and engaging content necessary to perform. 

This individual should be equally comfortable developing a social media concept, writing campaign copy, creating or coordinating a digital advertisement, editing a video, building sales collateral, refreshing website content, or developing the creative direction for a new marketing initiative.

• Develop compelling creative content supporting Inspire’s communities, homes, destinations, new developments, campaigns, promotions, events, and corporate initiatives. 
• Develop and maintain engaging organic social media content that supports Inspire’s brands and communities. 
• Partner closely with Inspire’s paid media specialists to develop the creative assets necessary to support campaign performance. 
• Create and coordinate photo and video content for communities, homes, destinations, events, campaigns, and marketing initiatives. 
• Write engaging, concise, brand-appropriate marketing copy across multiple channels. 
• Help maintain and strengthen Inspire’s visual and written brand standards. 
• Develop creative materials supporting individual community and property marketing needs. 
• Create and update marketing content for Inspire websites and landing pages. 
• Partner with Marketing team members to translate campaign strategies into complete creative packages. 
• Maintain an organized content calendar aligned with marketing priorities, campaigns, seasons, promotions, and events. 
• Develop strategies for gathering authentic content from community teams. 
• Work closely with Marketing leadership, Marketing Specialist: New Developments, Marketing Strategist: Paid Media & Performance, Marketing Strategist: Social Media & Performance, Sales, Operations, HubSpot/CRM, Community teams, Website partners, Photographers, videographers, designers, and other external creative resources.